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All SEO Is Not Created Equally - New
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SEO is not a
"Search Engine Blast" or automatically
submitting to hundreds or thousands of search
engines and/or directories regularly or just
once. It is never automated at all.
It is not turning the project over to your
son-in-law that is "really good at computers".
It is not "buying" first page search results for
"X" amount per specific keyword. It never
costs $29.95 or even $100.00. It is not
back hat, white hat, secret or proprietary.
SEO is simply work. Work
that follows very specific rules applied by
hands on experience.
Hundreds of thousands,
perhaps millions, of businesses now have websites.
Just like you, they all want their website to generate
revenues either directly or by finding customers.
When it comes to doing business on the Internet,
at least one rule is exactly the same as the rule
in the brick and mortar world, "What makes
your website stand out from all the others".
Just like for your physical place of business, someone
has to find your website before they can become
a customer. Just like in the "real" world,
there are many ways to help potential customers
find you. There are all the traditional methods
plus new ways such as email campaigns, sponsored
advertising (such as Google's Adwords) and, what
this website is all about, first page search
results. First page search results
should be the foundation of any Internet marketing.
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"Organic" or "Natural" Search Results
In Google, Yahoo, MSN ...
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It doesn't matter to the
search engines whether you sell pizza, fix
refrigerators or do face lifts, the mechanics
are the same. Search engines index
your website looking for key words that
more or less define your website.
Seldom does this process involve a human
being. A website structured to help
this automated process will rank higher
than competitor websites.
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On today's Internet,
if you are not on page one of the search
results, you might as well be invisible.
Legitimate search engine optimization, done
completely and consistently, will achieve
page one results. Legitimate SEO does
not attempt to trick a search engine into
ranking a page one ranking, but helps
it rank a website on page one. The
key to making SEO work over the long haul
is to play it straight. But just do
it thoroughly and consistently.
In most ways, making your website search
engine friendly runs parallel to making
it visitor friendly. You can count
the differences on one hand.
You can always tell a business most likely to succeed. The
owner recognizes,
embraces and implements ideas that build
that
business not just for the short run, but
the long run. Marketing using
search engine optimization is a long
term investment . For web sites on today's
Internet, first page search results are not an option.
First page search results are
imperative.
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Click
here for an example or
here to look at an actual case
study. |
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Incoming links are
essential to higher placement in search
results
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Links from search engines,
web sites, blogs, directories, forums, etc.
in a related business group generally improve
search results with search engines.
The more legitimate links coming
into your site from industry related, relevant
websites, the higher you will generally
appear in the search results. This
is the one of the ways search engines measure
"popularity".
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| On the other hand, links
from other sites unrelated to your business
may actually hurt search engine ranking.
If you "pay" for links, and the search engines
catch you at it, you can wind up banned
altogether. |
For clients of our search engine optimization
services, exchanging links is one of several
methods used in the link building process.
It is an ongoing process over the course
of the one year effort, done manually, one
link at a time. We never use "automated"
link building software. Our entire
process is "gimmick free".
Certainly, much effort is focused on link
building by submitting your website to search
engines and directories. This too
is manual submission.
Virtually the entire link building process
is manual. As you can imagine, this
makes link building incredibly time consuming.
To obtain and keep first page search results,
doing it this way ensures real and legitimate
incoming links. It is certainly more
expensive than the "search engine blast"
or "automated submission" gimmicks, but
the primary difference is that manual
link building works. |
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