Case Study

The table below shows the progress achieved by our "appliance repair" client mentioned on the prior page.  What the table does not show is the progress made within the first page itself.  One particular term important to the client is "Appliance Repair Tulsa".  Although the term was obtained in the first thirty days of the effort, the ranking was in the number five spot.  It was important to the client to be in the number one spot for this term.  That is where link building comes in.  Not only does link building "cement" first page rankings in place, in this case, they moved the ranking from spot five on the first page to the number one spot where it remains to this day.

First Page Listings    1-27-09    2-27-09    3-29-09    4-29-09    5-29-09 6-27-09 7-29-09 8-29-09 Google.com 0 14 15 17 17 19 18 19 Bing.com 0 21 27 20 24 24 31 19 Yahoo.com 0 27 27 36 36 40 37 42 Total: 0 62 69 73 77 83 86 80

Google maps is also a very important section of the search results page.  Maps appear at the top of the search result page whenever Google determines the search term is looking for a locally available service or product. The map lists websites of businesses within the local geographic area and indicates that location on a map. Just like the search result page itself, the client did not appear in the map section.  It did take a bit longer to get into this section and a while longer to move up, but his website now ranks number four on the first page Google Map and moving higher.