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Following is a broad outline of what has been done to date
in approximate chronological order.
Startup - this is done usually on the first day of
starting the project
- Obtain approved keyword list from client - help
if requested
- Obtain website access information from client (username
and password)
- Copy existing website - Archive as a backup and make
a working copy
- Run initial Keyword Ranking Report as a basis of comparison
for future reports
Begin Optimization - first few days
- Encode keywords into website
- Structure internal website coding to focus on approved
keywords
- Create search engine sitemap
- Set up Analytics
Begin Local Marketing - within first week
- Set up website listing for major local marketing directories
- this includes Google Maps, Local Yahoo, Yelp, Yellow Pages,
Superpages, Merchant Circle and many, many more
- Follow-up on these submissions to make sure they appear
properly - add images if available
- Set up website "Review" page
Create incoming links - ongoing
- Do manual submission to major search engines
- Do automated submission to minor search engines and
directories
- Do semi-automated submission to directories - continuous
process
- Set up link exchange section -
- Link exchange process - - continuous process
Fine tuning - ongoing
- Optimize for specific keywords when needed
- Update and correct website html coding if needed
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