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| ► | Home | |
| ► | First Page Search Results | |
| ► | Case Study | |
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| ► | Partnership | |
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| ► | Free Keyword Ranking Report For Your Website | |
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First Page Search Results - Example |
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Try this.
Open a new Internet Explorer tab or window and go
to a Google search page. Type in the search
term "ETF list". Notice the first organic
search results on the first search page returned.
Here is what it looked like on November 19, 2008:
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No one had a higher search ranking than MasterDATA on the term "ETF List" for this particular day. Not Morningstar, not Yahoo Finance, not Smartmoney, not Bloomberg, not even iShares listed higher. SEO results are displayed in the "Natural or Organic Results" section (see image below). On the other hand, everything you see in the right column of a search result page is paid advertising called a "sponsored link" or pay-per-click (PPC). Sometimes there are also up to three sponsored links at the very top of a page. These "ads" are in the "Sponsored Listings" section. Web sites listed in this section paid to have their advertising appear for this search term and are charged each time someone clicks on the link within their ad. Internet search users more and more realize that anyone can buy an ad on page one of the search results, but only 10 can appear on page one because Google says they belong there. Those listings appear in the Organic section. MasterDATA's link is an organic search result and can be clicked on infinitely for free. |
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| There is much to be said for getting your web site to appear on page one of the search results page. This particular search result is not just national, but international. |
Reasons For "Natural" First Page Search ResultsNatural Listings Get More traffic than Paid Sponsored Listings.Eyetools, Enquiro, and Did-it state that being number 6 in the Google organic search results will bring the same number of clicks as being in first position in the paid search results, and far more than from the second, third and lower sponsored listings. Organic Search Visitors Convert Nearly 30% Higher Than Paid Search visitors. Users tend to trust organic search engine results to be more relevant to the information they are seeking, and rightfully so. Statistics show that searchers are more likely to click on a natural SEO result vs. paid sponsored link. Organic Search Engine Optimizations delivers High ROI Today’s online businesses are more ROI accountable. One cost-effective way to boost ROI is through organic search-engine optimization. Jupiter Research study found that companies who run both SEO and PPC campaigns show a significantly higher ROI with natural search engine optimization. Rent vs. Own website traffic. Investing in quality content and search-engine-friendly architecture is like investing in your own home. This investment can generate free traffic for life, while paying search engines and advertising networks per click (PPC) is like paying rent, it will eventually break your bank. No Click Fraud Organic Search Engine Listings are not susceptible to click fraud. PayPerClick listings are highly susceptible to click fraud which could be a real threat to your business. However organic listings are risk free. |
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