Internet Marketing Service Cardiff Best Tips For A Small Business to Get Started Online
Internet marketing service tips for small business are all about how to market your business online, leveraging the power of the internet to assist with your marketing and growth, when you are first setting up a business and then ongoing as the business continues to grow.
The internet allows a small business to use a digital marketing agency to present itself online in a manner that it is able to compete with more established business and even much bigger organisations than itself. This is a great advantage and many business have much bigger opportunities; turning over millions of dollars; quite easily because of this. This benefit of internet marketing services should not be wasted.
All business have to start somewhere so that is usually small and they grow from there.
1. Establish a Web Presence Online
One of the first recommendations for an internet marketing service is to establish a presence online. This should be one of the first internet marketing services investments. The best way to do this is to create a website or blog.
Once your have a blog you can write about your services to promote them, you can take pictures of your goods or services to promote them and you can make them available to your current and future prospective customers 24/7.
Don’t spend too much time waiting to get your site live. Get it up as soon as even with just your opening hours, contact information and general terms of service. This will be a big achievement.
As you progress you can then keep updating it to add products and change the look and feel etc. This is why blogs are now more in favor as they are easier to maintain. Post the blog or website link on all your flyers, brochures, business cards and stationary.
Set Up A Business Email Address
Within the website setup you should also consider a business email address. Many people have Gmail or Hotmail for their day to day lives but if you setup the website hosting correctly it should allow you a number of free email accounts which will have the same domain name as the website. This is much better way to present yourselves to customers than with a personal email address. As the business grows you can then purchase additional email addresses as you require. Post the primary email addresses such as the “info” or “sales” contacts on all your marketing flyers, brochures, business cards, stationary and website.
2. Commence Your Online Brand Reputation Strategy
The second recommendation for internet marketing service would be online reputation marketing. When your business is new you will be promoting it more aggressively probably than at any other time to gain your business positive momentum. Customer reviews are key at this point as they are great marketing material for your business. Post the reviews to your social media accounts. You should however have a structured method to capture these reviews and this is where online reputation marketing comes in. These are not an expensive internet marketing services but should be established to defend your business against any negative reviews online. They are also now seen as an essential vote for your business by the community.
3. Setup Your Social Media Presence
The third recommendation of internet marketing service would be social media. This should have little to no cost. This is a very easy strategy just setup the social media accounts named after your business and then just post to them every day.
This is a great way to increase your brand marketing for free. As you get busier if you find you can’t devote the time to keep up with the regular posting, then delegate this task to another member of staff or you can also then look to outsource the small business social media marketing if its easier.
Post the social media details on all your marketing materials where appropriate but definitely your website. Then lastly post all your business activity contracts, new completions etc. on your social media and keep posting there as regularly as possible.
4. Setup Your Video & Web 2.0 Accounts
This is where the complexity starts to increase for internet marketing services but you should persevere or outsource this as it is a very powerful strategy.
A video is a great way to promote your products or wares and is a great way of generating more views for your content. Again you don’t have to spend a fortune on getting these made as they don’t have to be production quality.
You can create great quality videos now easily on your phone, pocket camera or computer. If you don’t like being in front of the camera you can again outsource this but as a minimum make sure you keep taking as many photos of your work as possible.
You can post these on your blog but you can also easily create a slideshow of them to show off in a video. Post the video links on your website. Keep posting these as frequently as possible.
5. SEO Services
The fifth recommendation internet marketing service is called SEO services or Search Engine Optimisation. This is a great way to increase your customer visibility online. SEO consultants use search marketing to ensure your website shows up higher in the search engine or the map listings for increased customer visibility. SEO agencies ensure your business shows up higher in the search engine listings which equates to higher visitor traffic to your website.
Hopefully these internet marketing service tips for small business have been a help to get started with you online marketing on the internet. If we can help at all with any of your more complex internet marketing services or even if you just want to hand the whole thing over to us just get in touch and we would be pleased to help you grow your business online.