Small Business Internet Marketing Online Top 5 Tips
Small business internet marketing tips are all about how to market your business online, leveraging the power of the internet to assist with your marketing and growth when you are first setting up a business and then ongoing as the business continues to grow.
The internet allows a small business to present itself online in a manner that it is able to compete with more established business and even much bigger organisations than itself.
Small businesses can take advantage of their smaller size to react more quickly to demand and then also leverage technology to deliver results more efficiently and quickly than a bigger organisation.
A small business can also adapt to scale more quickly, partnering with other small businesses or even creating virtual teams when necessary to fulfill a contract.
A small business does not have to mean small turnover, there are many small businesses turning over millions of dollars quite easily, especially those trading in digital media such as ebooks, mp3s and mp4 content. These are the ones we should look to emulate that are really leveraging the small business online marketing techniques.
Small usually refers to the number of employees. A small business is usually one with less than 100 employees, which for many business is still rather a large number.
But all business have to start somewhere so that is usually small and they grow from there.
Establish a Web Presence Online
One of the first recommendations for small business is to establish a presence online. This should be one of the first internet marketing for small business investments. The best way to do this is to create a web site or blog. The terms website or blog are used here interchangeably as they perform the same function. Generally most people now have a blog rather than a website as they are easier to maintain one selves.
Once your have a blog you can write about your wares or services to promote them, you can take pictures of your wares or services to promote them and you can make them available to your current and future prospective customers 24/7.
Don’t spend too much time waiting to get your site live get it up even with your opening hours, contact information and general terms of service, or prices if you like, and this will be a big achievement. As you progress you can then keep updating it to add products and change the look and feel etc. This is why blogs are now more in favor as they are easier to maintain. Post the website link on all your flyers, brochures, business cards and stationary.
Setup A Business Email Address
The second recommendation for a business; following the website; would be a business email address. Many people have Gmail or Hotmail for their day to day lives but if you setup the website hosting correctly it should allow you a number of free email accounts which will have the same domain name as the website. This is much better way to present yourselves to customers than with a personal email address. As the business grows you can then purchase additional email addresses as you require. Post the primary email addresses such as the “info” or “sales” contacts on all your flyers, brochures, business cards, stationary and website.
Setup Social Media Presence
The third recommendation would be social media for small business, again this should have little to no cost. This is a very easy strategy just setup the social media accounts named after your business and then just post to them every day.
This is a great way for business to increase its brand marketing for free. As you get busier if you find you can’t devote the time to keep up with the regular posting, then delegate this task to another member of staff or you can also then look to outsource the small business social media marketing if its easier.
Post the social media details on all your flyers, brochures, business cards, stationary and website. Then lastly the point which is then quickly forgotten post all your business activity on the social media and keep posting regularly.
Setup YouTube Videos
The fourth recommendation is also social media marketing small business related but more specifically it is for video content.
A video is a great way again to promote your products or wares and is a great way of generating more view for your content. Again you don’t have to spend a fortune on getting these made, they don’t have to be production quality.
You can create great quality videos now easily on your phone, camcorder or computer. If you don’t like being in front of the camera you can again outsource these but as a minimum make sure you keep taking as many photos of your work as possible.
You can post these on your blog but you can also create a slideshow of them to show off in a video. Post the video links on your website.
Setup Email Marketing
The fifth recommendation does cost more than the other social media small business type tasks but it is another great way to keep in touch with your customers. This type of marketing is called email marketing.
There is a cost to manage this as generally the online companies that supply this service such as Aweber or GetResponse are well respected and by using their services means you will be complying with all anti-spam regulations.
You can generally get started for about a dollar and then budget around 20 bucks a month so its not too great a cost. Email marketing allows you to post an optin box on your website which collects email addresses of your customers or site visitors and then you are able to email them when you require. Many small business struggle with this concept but say you are a local business and you offer a coupon or some other incentive for people to sign up to your email list.
Then whenever you have an incentive or want to create a promotion to boost trade you can just email your customers and tell them about the special offer or deal. You need to keep in contact with your customers also to ensure that they don’t forget about you. This is strategy which is often overlooked. Statistically it has been shown that it costs five times more to find a new customer than to retain an existing customer.
Email is a great way to keep in touch with your customers to remind them you are there. You might not have a storefront locally or even at all so dropping them an email every now and then telling them about any changes in your business is a great way to keep you in their mind.
Hopefully these small business internet marketing tips have been a help to get started with you local business marketing or small business marketing on the internet?