Small Business Marketing Strategies that Work Online
Questions and Answers
Small Business Marketing Strategy: One of our first recommendations with any small business is always to first create a marketing plan. Much as you created a business plan when you first started out which probably had an element of marketing when you first started out. This is what you first need to do. Then when you have your marketing plan make sure you allocate a budget to it and commit to the plan for a period of time with no change. I’ll create a separate marketing plan post with more detail.
A really good marketing recommendation is to target the up-and-coming search engines and social media sites. While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!
Some of the new up-and-comers include:
RebelMouse: Social media digital publishing platform
Powerset : A “natural language” search engine
Hakia : A “meaning-based” search engine
Wikia : A “community-based” search engine
ChaCha : A “social networking-based” search engine
Snap : A search engine that offers visual previews
It’s a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular — but niche search engines could provide new opportunities to reach your market. Be sure to check them out!
If you need help getting your sites or videos better ranking on Google and the main search engines check out our Google First Page ranking services which are designed to be able to help.
Hi Holly,By extending your small business, do you mean expand your business (increase sales, profits & customers)? If that is the case, you need an effective marketing strategy in place. I suggest marketing online through social network sites & online business listings/directories, as word of mouth is the best form of marketing. Through the Internet, you can spread the message of your business to millions of users.
You should list your business online, specifically on websites that direct users to local businesses in their area like zipzoom.com. If you haven’t heard of zipzoom.com before, it is an online shopping website where users/customers can search for local businesses that offer products and services ranging from babysitters to electricians to flowers. Users can communicate directly with businesses they choose to buy services/products from after getting recommendations from zipzoom.com, and from there, your business can gain business. Right now, zipzoom.com is doing a special promotion for vendors who are interested: register as a vendor for free. It’s a good option for those who are on a tight budget but still need exposure to grow their business. If this is something that appeals to you, you should just try it out and see what happens because there is no obligation to sign up.
For an immediate boost to sales or sign ups consider paid traffic such as PPC (pay per click) such as Google Adwords, Bing ads or Facebook advertising. Check out our PPC Campaign Management page.
What are the best marketing strategies for small business ?
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