- 1 Small Business Social Media Marketing Videos
- 2 Video Marketing Case Studies
- 3 Local SEO and Video Marketing
- 4 Create Actionable Content in Your Videos and Include Critical Calls to Action
- 5 Take Advantage of Different Video Channels
- 6 Video Marketing Should be Simple
Small Business Social Media Marketing Videos
Using social media marketing videos for business purposes is critical in today’s increasingly rich media content centered, digital landscape — if you had any doubt on this, just think a awhile on a few of the following statistics.
Market statistics have proven a product is more than 144% more likely to sell if the product or service has a social media video accompanying the product.
Those consumers who first watch a product or service video are more than 85 percent times more likely to make a purchase, right then and there, than whose who do not watch a product or service video. So you can see, it’s really essential to not only actively use videos in your online marketing, but you also need to optimize and promote your videos adequately to ensure they are seen by as many potential customers and clients as possible.
Video Marketing Case Studies
This may sound easier said than done—but internet video marketing for small business owners is far from an uphill battle or a lost cause. The marketing team here have generated incredible success through video marketing for ourselves and many customers.
A few examples are listed as follows:
Surveying these Google rankings shows that it is certainly possible to win higher search engine visibility through strategic video marketing. Not only that, but these ranking success factors also reveal a few important tips and techniques that are important for video marketing for business and their digital media marketing strategy.
Local SEO and Video Marketing
The first point to note from these successful online video marketing endeavors is that quality video is not only great for general website ranking improvements, but its also great for local SEO (search engine optimization). This can be achieved by using location aware data in the videos this is why data like best cosmetic dentistry Oceanside CA are so important. These business are trying to bring in local customers in Oceanside CA, so including these city names in the titles and descriptions of these videos is a must. That’s an important tip for any business seeking to capitalize on video marketing.
Create Actionable Content in Your Videos and Include Critical Calls to Action
Another thing your video needs is a clear call to action. A video should end with a strong call to action, click here now, call us now to inquire about our services. A call to action is a crucial item in any promotion or ad, and that includes a social media marketing video; you might also want to a link to your website or landing page with a brief call to action in the description of your video which appears below the video itself.
Take Advantage of Different Video Channels
Its important to note that there are many more social media video channels than YouTube. The most popular videos in our three cases studies are posted to an array of sites and channels are YouTube, Vimeo and Daily Motion, but there are a whole host more . There is some real value in using a range of online video platforms; you can cover more bases and reach more potential clients by spreading your content across a few different channels, not just YouTube.
Video Marketing Should be Simple
Small Business Social Media Marketing Videos
The last point to make about using videos in your digital marketing strategy to note is that, while all your videos should look good and have decent audio, they don’t have to be particularly long, expensive or complicated. In fact, quite the opposite as simple videos will be produced more frequently in a business if you keep it simple.
Just filming your staff or products on a handheld camera or an iPhone is all you really need to do. Other ideas are owners speaking to the camera, sharing their insights and their expertise. This is a key consideration for those interested in video marketing for business purposes. You don’t need an expensive camera or a fancy film studio or crew. The most important point is really all you need is your own industry know-how and a desire to connect with your video viewers. But if you don’t want to get in front of the cameras yourself we can product these for you, you can script them if you choose or we can suggest the script for you also. So there you go no excuses start producing your social media marketing video masterpieces today.