With the ever-changing landscape of social media platforms, advertisers may sometimes have a hard time keeping up with best practices when it comes to sizing your ad creative. As potential buyers are increasingly turning to their mobile devices to not only see what their friends are doing on social media but as a way to browse and shop. Advertisers must ensure their ad creative is authentic and a natural fit to the social media sphere. This is why we’re here to provide you with some best practices and recommended ad sizes for the major social media platforms like Facebook, Instagram, Snapchat, Pinterest and Nextdoor.
When it comes to advertising on Facebook/Instagram, the social media giant does a great job of dynamically updating your creative to fit the multitude of platforms one buy will run on when choosing automatic placements. They do however allow you to select a placement to customize at the ad level if desired. So while the square ratio of 1080 x 1080 will render on all placements, you may want to consider also designing a vertical asset to fill the entire screen for an Instagram story ad.
If you’re interested in checking out more creative specs and technical requirements for Facebook/Instagram video, image, carousel and collection ads head over to the Facebook Ads Guide. We also recommend always running your creative through Facebook’s Image Text Check to ensure your ad will have optimal delivery and reach. You’ll see a rating of OK, Low, Medium, or High that can help you determine if you should decrease the proportion of text to your image.
So, as social media platforms continue to evolve, as will their advertising creative recommendations, which we will be sure to keep you updated on. In the meantime, save this infographic – pin it, bookmark it, download it, so that you can refer back whenever you need a quick reminder on creative sizing for a new campaign build!